Daily Mail

Hewlett Packard

The Brief:

HP wanted a memorable video to promote its printing technology and to use as a benefits-driven branding piece for new business.

The Challenge:

Like many high tech products, the HP print technology was invisible to end users. The audience for this film would have no idea how HP does what it does, so we focused on the stories of the people affected by the technology instead.

The Solution:

With tons of local flavor, we profiled a group of ordinary people in the U.K. who had published books in a contest sponsored by The Daily Mail. Using stop-motion, time lapse and multiple formats, we handsomely framed the HP printers but allowed the emotion of the amateur writers to carry most of the narrative.