Designing Easy Street
(Tech)

Intel

The Brief:

Intel wanted to make a video about bringing together the best minds in business, government and technology to create an environmentally sound future for information technology.

The Challenge:

Our production had to respect a wide variety of viewpoints and interests. With big companies like Intel, EasyStreet, IDC Design Corporation, and powerful government bodies like the EPA and Energy Star involved in the design process, we also had to put together a film that would influence smaller players in the IT industry to follow suit and “go green.”

The Solution:

“Designing EasyStreet” included a delicate balance of talking points, screen interviews and well defined graphics. Our video highlighted the noble goal of efficient design without devolving into self-righteous posturing. Intel used the film to influence business partners and reinforce its place as a global leader in intellectual and environmental pursuits.