Bestlight Creative

The Brief:

Hewlett Packard needed to make a film that illustrated the broad reach of HP printers in international markets, specifically targeting business customers who could use high-end printing applications to increase new revenue generation and customer loyalty.

The Challenge:

HP had several print technologies that were being overlooked and underused in the market. As an awareness piece, our film had to show the excitement and clout of HP’s technology while stressing the key business goals of the audience.

The Solution:

“Barca” used the power of sport and featured an interview with a fan of Barcelona’s celebrated soccer team to propel the narrative. With stylish shooting, rock-n-roll editing and the energy of a rich global city at our feet, we created an entertaining analogy between winning new fans and winning new customers. Scoooore!