Produce a video that makes laser printers exciting and cutting edge again.
Laser printers are old news, but they’re also big, reliable moneymakers for HP. That’s why they needed us to help heap some bling on the category and rejuvenate market clout.
We repositioned the printers as multifunction image necessities that connect your business to the world. We fabricated a sleek and international vibe, filming inside an actual architecture firm during work hours. Then, we weaved multiple story lines through the narrative to create a classy, enticing promotional video.