HP Connect

Hewlett Packard


Bestlight Creative

The Brief:

Produce a video that makes laser printers exciting and cutting edge again.

The Challenge:

Laser printers are old news, but they’re also big, reliable moneymakers for HP. That’s why they needed us to help heap some bling on the category and rejuvenate market clout.

The Solution:

We repositioned the printers as multifunction image necessities that connect your business to the world. We fabricated a sleek and international vibe, filming inside an actual architecture firm during work hours. Then, we weaved multiple story lines through the narrative to create a classy, enticing promotional video.