HP & Intel
(Tech)

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The Brief:

Two tech industry giants, HP and Intel, asked us to create an accessible video about a very complicated technical problem.

The Challenge:

The video had to change entrenched behavior and convince data center managers to think differently about server upgrades. The argument had to be based on a 30-page technical document that was the very definition of the word “dense,” and we had to balance the story between two corporate superstars.

The Solution:

Honing and focusing the script, we created an information-rich video that’s never difficult to understand, even for the layperson (well, most laypersons). We took conceptual technology and made it plain, avoiding “PowerPoint” traps and coaxing a command performance from our inexperienced lead actor.