Two tech industry giants, HP and Intel, asked us to create an accessible video about a very complicated technical problem.
The video had to change entrenched behavior and convince data center managers to think differently about server upgrades. The argument had to be based on a 30-page technical document that was the very definition of the word “dense,” and we had to balance the story between two corporate superstars.
Honing and focusing the script, we created an information-rich video that’s never difficult to understand, even for the layperson (well, most laypersons). We took conceptual technology and made it plain, avoiding “PowerPoint” traps and coaxing a command performance from our inexperienced lead actor.