HP Neoview
(Tech)

Hewlett Packard

The Brief:

The VPs at HP said, “Promote Neoview.”
We said, “What’s that?”
They said, “It’s a new enterprise data warehouse platform that enables you to confidently capitalize on business information by consolidating data repositories onto an integrated enterprise platform.”
We said, “Okay.”

The Challenge:

To figure out what to feature in this video, we had to figure out a way to make a nearly un-filmable technology into something accessible, understandable and engaging. The research was tough, and a camera-shy leading man only added to the challenge.

The Solution:

We planned a slower-than-average production schedule and, with more time, coaxed a stellar interview out of a key customer interview. The video emerged bursting with energy and visual attitude, spawning several follow up videos and a graphic metaphor that conveyed the product benefits perfectly.