The VPs at HP said, “Promote Neoview.”
We said, “What’s that?”
They said, “It’s a new enterprise data warehouse platform that enables you to confidently capitalize on business information by consolidating data repositories onto an integrated enterprise platform.” We said, “Okay.”
To figure out what to feature in this video, we had to figure out a way to make a nearly un-filmable technology into something accessible, understandable and engaging. The research was tough, and a camera-shy leading man only added to the challenge.
We planned a slower-than-average production schedule and, with more time, coaxed a stellar interview out of a key customer interview. The video emerged bursting with energy and visual attitude, spawning several follow up videos and a graphic metaphor that conveyed the product benefits perfectly.