Hailing A Cab
(Play)

Electronic Arts

The Brief:

In New York on an unrelated project, Porter Panther is asked by EA to film tennis legend John McEnroe and promote the release of the new game “Grand Slam Tennis.”

The Challenge:

Logistical complications are common, but none have been as wild as this one. With only 45 minutes to work, we filmed McEnroe going about his daily routine in NYC. In what must be a land-speed record, we managed 15 different setups. Only afterwards would we have time to figure out what to do with the footage.

The Brief:

In New York on an unrelated project, Porter Panther is asked by EA to film tennis legend John McEnroe and promote the release of the new game “Grand Slam Tennis.”